A self-initiated UX redesign concept · Not affiliated with Netflix Inc.
Netflix has 260 million subscribers. A near-infinite content library. One of the most sophisticated recommendation engines ever built.
And yet — people still can't find anything to watch. Payment breaks out of the app. Account security has gaps that would embarrass a banking app. Pricing is buried until the last possible moment.
The product is great. The experience around it isn't.
This is my attempt to fix that.
Before designing anything, I needed to understand exactly where the experience was breaking — not from assumptions, but from real users.
I reviewed App Store feedback, streaming forums, and usability threads. The complaints were consistent across demographics and geographies. Three problems showed up again and again:
Problem 1 — Payment leaves the app Netflix redirects users to a browser to complete signup and payment. On a product that's supposed to feel seamless, this is jarring. It breaks trust at the most critical conversion moment — right when a user has decided they want to subscribe.
Problem 2 — Discovery feels broken "I spent 20 minutes scrolling and watched nothing." Users know Netflix has content they'd enjoy — they just can't find it. The algorithm surfaces what you've already watched, what's trending globally, and what Netflix wants you to watch. What it doesn't surface is what you actually want right now.
Problem 3 — Account security has a gap On shared or family accounts, anyone can change the plan, delete a profile, or update payment details without any verification. No code. No password prompt. No friction. For a product that handles sensitive financial information, this is a real problem.
Two real people. Not archetypes — actual user types pulled from research.