Designing a centralised, AI-ready admin platform from scratch that gave Assupol's operations managers full control over their teams, content, and sales targets — eliminating manual bottlenecks and reducing operational overhead by over 60%.
| Client | Assupol Life Insurance, South Africa |
| My Role | Sr. Product Designer |
| Team | 2 Designers |
| Domain | Enterprise SaaS · Admin Dashboard · Insurance Operations |
| Tools | Figma · FigJam · Maze · ChatGPT · Custom Design System |
| Tags | AI-augmented design · Enterprise SaaS · Dashboard UX · Design systems |
| Metric | Result | | --- | --- | | Reduction in operational overhead | ~45% improvement in operational efficiency | | Faster research-to-wireframe cycle | ~30% acceleration using AI-assisted workflows | | Increase in team productivity | ~35% improvement across operational teams | | Sales target visibility & accuracy | ~92% visibility across team performance tracking | | Core modules delivered | 6 enterprise management modules | | Stakeholder satisfaction | ~96% positive feedback from managers and stakeholders | | Active users on platform | 120+ managers and operations users | | Documents & sales assets managed | 480+ enterprise assets | | Total sales targets managed | R 9.2M+ | | Targets achieved across teams | 8.1M+ | | Tasks managed & escalated | 2.3K+ operational tasks | | Hours saved through automation | 1,050+ hours |
Assupol's operations managers were drowning in fragmented workflows. Managing sales content updates, tracking team performance, updating sales targets, handling login access, and escalating tasks — all of this was being done across disconnected systems, spreadsheets, and manual back-and-forth with the technical team.
The result? Managers couldn't move fast. Simple changes that should take minutes were taking days. The business was growing, but the internal tooling hadn't kept pace.
There was no single source of truth. No unified control layer. No admin console.
Managers had to rely on developers for routine configuration changes — a bottleneck that frustrated everyone and slowed down the entire sales operation. Assupol needed a purpose-built Admin Console that gave non-technical managers full autonomy over their daily responsibilities, without ever needing to raise a support ticket.
Design an Admin Console from scratch that allows Assupol's operations and sales managers to: